HOUSTY Homelift Joins Forces Across Industries with Bentley and the World’s First AI Soft-Furnishing Designer Fay at the “Bentley Living | [2038, FAY’s Home]” Future Lifestyle Themed Exhibition, Jointly Exploring an Extraordinary Future
August 1st, 2023
From July 26 to 28, 2023, the three-day 2023 “Bentley Living | [2038, FAY’s Home]” Future Lifestyle Themed Exhibition concluded successfully at Shanghai’s largest exhibition venue, the National Exhibition and Convention Center (Shanghai). At the event, HOUSTY Homelift made a striking appearance in a cross-industry collaboration with Bentley, the world’s first AI soft-furnishing designer Fay, and a host of leading figures from the arts. The exhibition not only captured the attention of visitors from around the world but also yielded valuable inspiration for our research and development. Looking ahead, we look forward to joining with more premium partners to explore an extraordinary future together through high-quality, artistic homelift products and customized services.
The World’s First AI Soft-Furnishing Designer Creates [2038, FAY’s Home]
The “Bentley Living | [2038, FAY’s Home]” Future Lifestyle Themed Exhibition was located in the Smart Home Forum Zone at Booth V02 in Hall 4.1. Centered on FAY, the AI soft-furnishing designer and trend artist from the silicon-based world, the themed area embraced three major themes—integrated soft furnishings, smart homes, and digital art. By combining digital art, AI human-machine interaction, holographic imaging, and other comprehensive techniques, it recreated a cinematic set of the future lifestyle in 2038 through intense, bright, and dazzling colors.
Here, through the inspiring presentations of the renowned cross-disciplinary curator Su Su, the formidable doyenne of soft furnishings Zhu Zhu, Global Origin Design Award winner Zhu Zhiying (Angel), young trend artist Cranehehe, independent artist Wang Yuxuan, and many other curators, artists, entrepreneurs, design leaders, real-estate magnates, and technology experts, we witnessed the collision of art and life, as well as the two-way convergence of AI-driven digital technology and the future of design.
Fay’s Choice: The Artistic Homelift Highly Favored by Designers
In the future, as the population ages and urbanization deepens, daily mobility within villa households will become one of the key focuses of people’s attention. In FAY’s home of 2038, HOUSTY Homelift, as a brand friend of Fay, presented a futuristic homelift that combines aesthetics with functionality, adding a refined touch to the entire future living space.
HOUSTY is a homelift brand originating from the United Kingdom. It focuses on the full lifecycle of residential screw-driven homelifts—from design and R&D to manufacturing, installation, and maintenance—and is a research-driven, innovation-oriented enterprise integrating R&D, design, production, sales, installation, and after-sales servicing. Beyond product features such as a space utilization rate of nearly 75% and the ability to be installed directly on level ground, HOUSTY is also renowned across the industry for its head-turning appearance. Its two flagship lines, the Pianist HS series and the Artist HC series, run on an original imported screw-drive system and feature transparent glass materials and artistic lighting effects, making each lift akin to an exquisite work of art and highly favored by numerous designers.
International Reception Exceeds Expectations with Non-Stop On-Site Interaction
At the exhibition, Mr. Liu Changlei, Operations Director of HOUSTY, delivered a speech on the theme “Artistic Homelifts Illuminate the Aesthetics of Future Living.” Opening with the grand vision of the era that “every noble and luxurious villa deserves a HOUSTY homelift,” he highlighted the advantages of screw-driven homelifts—safety, minimal civil works, and high space utilization. He then focused on four key features of HOUSTY homelifts: human-centered design, a minimalist exterior, an intelligent control system, and highly customized services, expressing HOUSTY’s relentless pursuit of the art of home and the aesthetics of future living, in perfect keeping with the theme of this future lifestyle exhibition. The two case studies presented, Shanghai Xiafei Villa and Taohuayuan, sparked tremendous interest among the artists on site, especially the interior designers, who enthusiastically joined the discussion.
At the booth, the on-site staff demonstrated the superior performance and application scenarios of HOUSTY homelifts from multiple dimensions and perspectives through professional explanations, video demonstrations, and interactive Q&A. Visitors from around the world responded enthusiastically to the human-centered, artistic design of HOUSTY homelifts and actively inquired with the staff about arranging in-depth experiences at the nearby HOUSTY Hongqiao showroom, resulting in continuous on-site interaction.
In addition to the informative brand sharing covering product highlights, global services, and customization, HOUSTY also thoughtfully prepared custom gifts in keeping with the summer atmosphere, which proved a great hit with fans. Friends from across China—including Guangdong, Chengdu, Zhejiang, and Shanghai—as well as international visitors from the United States, India, Italy, Malaysia, and Japan, stopped by the HOUSTY booth to check in and interact.
Artistic Homelifts, Illuminating the Aesthetics of Future Living
Although the exhibition has drawn to a close, our journey never stops. Your attention and expectations will strengthen our steps toward the future. Going forward, HOUSTY will continue to strengthen its presence in the homelift market, leveraging leading standards, technological iteration, and category innovation to achieve steady improvements in product quality and service. We will establish showrooms and service stations in more cities, expand into the Asia-Pacific, European, and American markets, and advance HOUSTY’s internationalization strategy—discovering and creating ever more beautiful future living experiences.
